why am i doing this?
Not too long ago, I myself was in your position--on the verge of getting engaged and looking to buy an engagement ring. At first I did what most of you likely did--checked out my local diamond jewelry shops. And, much like you probably experienced, I found their prices to be extremely high for relatively low-quality diamonds. This led me to ultimately begin searching online, and while I found no shortage of buying options, what I didn't find were any well-written, first-hand reviews of the companies I was considering. Sure, there were a lot of generic reviews that mostly said the same things, but I was looking for the real deal, complete with pros and cons. I decided that someone had to remedy this, and so began the Secret Diamond Shopper...
what you'll find here
The premise of this site is fairly simple: I buy an engagement ring from online diamond jewelers and document the entire process. My reviews are not copied-and-pasted or generic, these are my own first hand experiences. It's important to note that all of these companies are legitimate. If your only concern is getting ripped off, you can rest easy--you will get exactly what you purchased at any of these sites. The difference is in the details, and it is up to you to decide which site is best for your needs.
Before buying an engagement ring (or any other diamond jewelry item, for that matter), take a few minutes and read up on how diamonds are evaluated and graded. No need to get obsessive over it, just get the basics. Keep in mind that to the naked eye, there isn't much difference between the various gradings, so don't get too caught up with trying to get a D color or VVS1 clarity diamond. The most important factor in a diamond's sparkle and shine is the "cut" quality. My best advice would be to focus on buying the best cut grade within your budget.
If you would like to consult with me on choosing a diamond, don't hesitate to contact me, I'd be happy to help.